Enterprise
Web Development
Search and Social Ad Campaigns
Media Production
why they chose swimm social
Full-Service Marketing Expertise
Results-Driven Focus
24/7 Customer Support
Customized Solutions
As a rapidly growing and leading company, Securitas came to Swimm Social looking for a marketing partner that would be able to solve their recruiting problem. With a large geographic region and demanding hiring goals, Swimm Social has worked closely with Securitas to continuously surpass company applicant records while being a partner that can keep up with its professional responsibilities as a recognized leader in security globally.
29,550+
applicants generated
$103k+
in managed ad spend
$3.51
average cost per submission
60%
decrease in CPA
Anthony LaGrasta
Securitas Security Services USA, Inc.
Challenges Identified
#1
During a high-demand period, Securitas faced difficulty attracting a large volume of qualified applicants quickly and efficiently.
#2
Rising recruitment costs and an ineffective strategy led to high acquisition costs, impacting scalability and budget allocation.
#3
Rising recruitment costs and an ineffective strategy led to high acquisition costs, impacting scalability and budget allocation.
Our Strategic Approach
Custom Designed Landing Page
A tailored landing page was created to streamline the application process, prioritizing ease of use and mobile responsiveness. This led to a higher conversion rate by minimizing friction and guiding users clearly toward completing their applications.
Custom Developed Pre-Screening Funnel Software
A fully customized pre-screening system was developed to filter applicants before submission, ensuring only qualified candidates moved forward. This reduced time spent on unqualified leads and improved the overall quality of submissions.
High Conversion Media Production
Engaging photo and video content was produced to speak directly to the target job-seeking audience. This creative approach increased click-through rates and helped generate over 29,550 applicants through compelling storytelling and visuals.
Search and Social Ad Campaigns
Paid ad campaigns were launched across Google and major social platforms to target job seekers across multiple markets. Ongoing optimizations in targeting and creative execution resulted in a 60% decrease in cost per acquisition and an average cost per submission of just $3.51.
The Numbers Speak for Themselves
Supply Chain Cost Reduction
29,550+
applicants generated
$103k+
in managed ad spend
$3.51
average cost per submission
60%
decrease in CPA
Future Plans
After successfully optimizing recruitment campaigns and driving a significant reduction in acquisition costs, we’re now focused on building a long-term strategy to further improve candidate engagement and retention.
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From fast-growing startups to established enterprises, we build, launch, and scale campaigns that deliver measurable impact, fueled by creativity and AI.
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