Swimm Social

Healthcare

Recruiting & Branding

Content & Email Campaigns

Web Development

why they chose swimm social

Full-Service Marketing Expertise

Results-Driven Focus

24/7 Customer Support

Customized Solutions

Integrative Physiatry partnered with Swimm Social to accelerate nationwide recruiting, elevate their digital presence, and strengthen their position in the physiatry and rehabilitation field. Through strategic content, targeted outreach, and brand development, we helped them attract qualified physicians at scale and build the foundation for long term growth. This work supported their expansion into new markets and played a key part in their successful acquisition by a larger national organization.

35+

Physicians recruited

72%

increase in candidate volume

50%

increase in brand lift

major acquisition

Challenges Identified

Integrative Physiatry needed a reliable way to consistently attract qualified physiatry physicians across multiple regions, not just general leads, while competing against larger, more established healthcare groups.

Their brand awareness was limited outside of core markets, making it difficult for physicians to immediately understand who Integrative Physiatry was, what made them different, and why they should consider joining.

Recruiting efforts were fragmented across channels, with no unified system tying together content, email, and web into a cohesive funnel. This led to missed opportunities, longer hiring timelines, and higher cost per hire.

Our Strategic Approach

Social & Content Strategy

We developed a content system designed specifically for physicians, highlighting lifestyle benefits, practice structure, and patient impact. Thoughtfully crafted social posts and educational content positioned Integrative Physiatry as a modern, physician-first organization worth paying attention to.

Professional Video Production

High-quality video assets were produced to tell the story of Integrative Physiatry from the inside out. Interviews, practice highlights, and culture-focused pieces gave candidates a clear, emotional view of what it would feel like to join the team, building trust before the first conversation.

High-Conversion Email Campaigns

We built targeted email sequences that nurtured physicians from first touch to scheduled conversation. Messaging was tailored to address common concerns, showcase benefits, and make next steps frictionless, resulting in a significant lift in candidate engagement and applications.

Brand-Focused Web Development

A focused, brand-aligned web experience was created to support recruiting efforts. Clear positioning, streamlined calls-to-action, and physician-centric messaging ensured that when candidates landed on the site, they understood exactly who Integrative Physiatry was and why they should consider joining.

Future Plans

With their acquisition by Medrina, Integrative Physiatry is now positioned for wider national expansion and increased operational support. The organization is expected to continue strengthening its physician network, enhancing patient care delivery, and building on the momentum created during their growth period. Their new parent company provides the resources and scale to help the Integrative Physiatry brand reach more rehabilitation partners across the country.