Visit Anaheim

Orange County Tourism Workforce Initiative for Students


Photos and Videos delivered




Feature in Orange County Department of Education

Visit Anaheim, in collaboration with Orange County Visitors Association and Anaheim Resort Transportation (ART), launched its new “Orange County Tourism Workforce Initiative” (TWI). The year-long county-wide program got off to a great start with speakers, videos, career resources and prizes from local attractions, retail outlets and more in a presentation to members of the junior and senior classes at Anaheim High School. A customized transit bus, wrapped with images of tourism industry professionals and the initiative’s tagline, “OC Tourism: Grow Great Careers Here,” was staged on the quad just steps away from the auditorium where the program took place. The event would have an opening ceremony featuring remarks by Anaheim Union High School District Superintendent Michael Matsuda and Anaheim Mayor Pro Tem Stephen Faessel. The TWI presentation included talks by engaging young professionals in the tourism industry who shared their educational backgrounds and career paths, short videos by the California State University System on educational opportunities and by OCVA on hospitality industry careers, as well as prize drawings featuring tickets to Knott’s Berry Farm and the OC Fair and Star Wars-themed gift bags from Disneyland® Resort. They required skilled content coverage of the event highlighting key moments, interviews, and photos with representing members for each organization, all with a 1-day turn around deadline.
Swimm Social provided photography and video coverage of the event at Anaheim High School. Our photos were used to highlight key moments and individuals to tell the story of the event. In addition, we created a highlight video featuring interviews with the Superintendent of Anaheim High School, Anaheim Mayor Pro Tem, Executive Director of Anaheim Transportation Network, and President and CEO of Visit Anaheim. We were able to deliver an incredible set of images and 2 videos within the same-day.

59 + Photos & Videos Delivered 4 + Publications

Initiative partners include the Anaheim Resort Transportation, Visit Anaheim, Best VIP Chauffeured, California State University, California Community Colleges, Orange County Community Resources, Knott’s Berry Farm, Newport Beach & Company,, The OC Fair & Event Center, Travel Costa Mesa, Visit Huntington Beach, The Disneyland Resort, Irvine Retail Properties, and South Coast Plaza.

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