Case Study · Healthcare
Integrative Physiatry was acquired after Swimm transformed their brand.
A healthcare practice that needed physicians, credibility and a brand that looked like its outcomes. The work ended in an acquisition.
Verified results
35+
Physicians recruited
72%
Increase in candidate volume
50%
Increase in brand lift
1
Major acquisition
The engagement.
Integrative Physiatry partnered with Swimm Social to accelerate nationwide recruiting, elevate their digital presence, and strengthen their position in the physiatry and rehabilitation field. Strategic content, targeted outreach and brand development attracted qualified physicians at scale, supported expansion into new markets, and played a key part in their successful acquisition by a larger national organization.
Challenges identified.
Integrative Physiatry needed a reliable way to consistently attract qualified physiatry physicians across multiple regions, not just general leads, while competing against larger, more established healthcare groups.
Brand awareness was limited outside core markets, making it hard for physicians to immediately understand who Integrative Physiatry was and why they should consider joining.
Recruiting was fragmented across channels with no unified system tying content, email and web into one funnel: missed opportunities, longer hiring timelines, higher cost per hire.
In their words
"Sidney Swenson and his company Swimm Social are phenomenal. Their work helped us connect with the right physicians, grow our presence in key markets, and ultimately position Integrative Physiatry for acquisition."
Glen Schnablegger · Integrative Physiatry
The strategic approach.
01
Social and content strategy
A content system designed specifically for physicians: lifestyle benefits, practice structure and patient impact. Positioned Integrative Physiatry as a modern, physician-first organization worth paying attention to.
02
Professional video production
Interviews, practice highlights and culture pieces told the story from the inside out, giving candidates a clear, emotional view of joining the team and building trust before the first conversation.
03
High-conversion email campaigns
Targeted sequences nurtured physicians from first touch to scheduled conversation, addressing common concerns and making next steps frictionless. Significant lift in engagement and applications.
04
Brand-focused web development
A brand-aligned web experience with clear positioning and physician-centric messaging, so candidates landing on the site understood exactly who Integrative Physiatry was and why to join.
Results that led to an acquisition.
35+
Physicians recruited
72%
Increase in candidate volume
50%
Increase in brand lift
1
Major acquisition
What came next.
With their acquisition by Medrina, Integrative Physiatry is positioned for wider national expansion with increased operational support: a stronger physician network, enhanced patient care delivery, and the resources to reach more rehabilitation partners across the country.
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