Recruitment Marketing

Recruiting at scale is a marketing problem.

When job boards stall, hiring becomes a funnel problem, and funnels are what we build. Swimm runs recruiting campaigns where every dollar traces to a submitted application, not a click.

Verified results

29,550+

Applicants generated

$3.51

Average cost per submission

60%

Decrease in cost per acquisition

Numbers from the Securitas engagement. Read the case study

1

Cost per submission is the north star

One number everything answers to

  • Tracking wired from first click to finished application
  • Weekly applicant volume and cost reporting, no buried metrics
  • Budgets moved to the channels producing qualified candidates
2

Creative for the roles you need

People apply to what they can picture

  • Recruiting creative produced in-house for your actual roles
  • Refreshed before fatigue sets in, not after
  • Built for the feeds candidates actually scroll

Featured case study

Securitas broke company hiring records.

A national security company needed applicants at a scale their agencies had never hit. They got 29,550 of them while cost per acquisition fell 60 percent.

Read the case study →

60%

Decrease in cost per acquisition

$3.51

Average cost per submission

3

Full-funnel campaigns

From first impression to submitted application

  • Paid and social campaigns across the channels that produce candidates
  • Landing pages built so applications finish, not stall
  • Retargeting for the candidates who almost applied
4

Honest reporting, weekly

You always know where the money went

  • Applicant volume and cost, reported every week
  • No buried metrics, no confusing dashboards
  • The Securitas results are public, with names attached

Creative that fills funnels.

Questions

Asked and answered.

01What is recruitment marketing?

Applying paid media, creative and conversion tracking to hiring. Instead of waiting on job boards, campaigns put your roles in front of qualified candidates on the channels they already use, and every dollar is measured to a submitted application.

02How is this different from a staffing agency?

A staffing agency sells you candidates one at a time. We build the engine that fills your funnel, and you keep your own hiring process, your own team, and the asset after the campaign runs.

03What does it cost per applicant?

It depends on the role and the market, and anyone who quotes a number before seeing yours is guessing. For scale reference, our national security client averaged $3.51 per submitted application across 29,550 applicants.

04How fast can campaigns launch?

The ready phase takes about two weeks: tracking wired, creative produced, targets set. Most clients see measurable movement within 30 days of launch.

Want this mapped to your business?

Ready for marketing that finally feels connected?

One call with Sidney. He will tell you honestly whether we are the right fit, and what he would do either way.

Speak with Sidney

Not ready to talk? Get a free growth plan instead.

We fix what is not working or we part ways professionally. Your business deserves marketing that performs.