Case Study · Enterprise Recruiting
Securitas broke company records by partnering with Swimm.
A national security company needed applicants at a scale their agencies had never hit. They got 29,550 of them while cost per acquisition fell 60 percent.
Verified results
29,550+
Applicants generated
$103k+
In managed ad spend
$3.51
Average cost per submission
60%
Decrease in cost per acquisition
The engagement.
As a rapidly growing leader in global security, Securitas came to Swimm Social to solve a recruiting problem: a large geographic region, demanding hiring goals, and applicant records that needed breaking. Swimm has worked closely with Securitas to surpass those records continuously while keeping pace with a recognized global leader's standards.
Challenges identified.
During a high-demand period, Securitas faced difficulty attracting a large volume of qualified applicants quickly and efficiently.
Rising recruitment costs and an ineffective strategy led to high acquisition costs, impacting scalability and budget allocation.
With hiring needs spread across a large geographic region, Securitas needed a partner who could launch and manage campaigns in many markets at once without sacrificing quality or speed.
In their words
"Securitas Protective Services just finished our very first project with Swimm Social; fantastic experience. Not only is our final product amazing, the work atmosphere was collaborative, enjoyable and extremely productive. We will be looking to Swimm Social in the future, and we advise you do the same."
Anthony LaGrasta · Securitas Security Services USA, Inc.
The strategic approach.
01
Custom designed landing page
A tailored landing page streamlined the application process, prioritizing ease of use and mobile responsiveness. Higher conversion by minimizing friction and guiding applicants clearly to completion.
02
Custom pre-screening funnel software
A fully customized pre-screening system filtered applicants before submission, so only qualified candidates moved forward. Less time on unqualified leads, better submissions.
03
High-conversion media production
Photo and video produced to speak directly to the job-seeking audience. The creative lifted click-through rates and powered over 29,550 applicants through compelling storytelling.
04
Search and social ad campaigns
Paid campaigns across Google and major social platforms targeted job seekers in many markets at once. Ongoing optimization delivered the 60 percent CPA decrease and $3.51 average cost per submission.
Record-breaking recruiting results.
29,550+
Applicants generated
$103k+
In managed ad spend
$3.51
Average cost per submission
60%
Decrease in cost per acquisition
What came next.
After breaking applicant records and driving acquisition costs down, the focus is now a long-term strategy for candidate engagement and retention: keeping the funnel full, and keeping the people it brings in.
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